Once we arrived at a good place, we finished up the icon by resizing, pixel-pushing, and getting everything out the door.” It was important to maintain consistency across all media, so we kept print, web, and other possible formats in mind. Collectively, we explored many variations, tried the icon in several different contexts, and refined the details as we moved along. “Redesigning the icon was very much a group effort. Numerous creative reinterpretations have organically moved the icon towards simplicity and abstraction, so it felt right to make the icon structure cleaner and easier to recreate,” explained Rura. “Even before this effort, the new version of the Chrome logo was already being conjured up by Googlers and Chrome fans. Rura explained that the new ‘simpler’ icon embodied the spirit of Chrome as a result.
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